4 Ways to Communicate in Crisis - Most Miss 1 of These

Mar 19, 2020


Frightening news reports can create fear and panic in employees and customers. Even though you might not have all the answers for them, you can act.

Faithful Leaders communicate in crisis to redirect panic toward peace, selfishness to sacrifice and fear to love. 

Here are 4 ways:
  1. Put on the perspective of those you lead. What's driving them? What desires do they have? What false beliefs do they have? The quicker you can address their needs and what's going on in their mind and in their hearts, the more likely you're going to be direct them to peace, not panic or fear. Only then can they love.
  2. Facts are important. Seek out credible sources of information - this means experts. Find them and pay attention to them, not journalists and media looking to sensationalize uncertainty.
  3. Communicate frequently. Confidently express what is uncertain, while still maintaining authority. You might say, “Data is still coming in, here is what we know..."
  4. Ground in the truth and act. Use language such as, “We have been through other crises and have made it through…” We know what is true.  Articulate the truth to them. "There are always wars. There is always sickness. There are always challenges. Here's the steps we are taking as leaders, and here's what you can do about it right now…"
My prayer for you today is that the peace of God that surpasses all understanding will guard your heart and your mind in Christ Jesus. Trust in Him. (Philippians 4:7)
Be faithful.

Who is Thomas Dodds

I help CEOs and executive directors zero in on their purpose, maximize their output (without burning out), and generate higher profit and deeper impact. 
Thomas’s clients have some of the happiest employees in the world - who have vastly increased their profits and joy in their work. Get a free Case Study.


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